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Posts Tagged ‘corporate photography’

Deal Toys

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Recently, I did some photography for Carter Morse & Mathias, a boutique investment bank based in Southport, Connecticut. Part of that project was creating the image above.  (Click on the image to see it in a LARGER size.)

You may be familiar with “tombstone” ads that appear in the financial press – announcements of deals such as mergers, acquisitions and stock offerings. A “deal toy” is a Lucite block of a tombstone ad – the ones pictured here are about 5 x 7 inches. The client wanted to represent as many of the deal toys as possible, in order to project the breadth of their experience over nearly 30 years in business.

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This shows how I set up the shot. I used light blue paper as the background. The camera was set fairly close to deal toys – more about that below – fitted with a very wide angle lens. The lighting was all from one “strip box”  placed over the camera – a long, skinny softbox which produced the dramatic lighting.

This all seems pretty simple, right? But it took about 2 hours to set this image up. I’d take a test shot, then see that one of the Lucites had to be moved a fraction of an inch in one direction. I’d move it, then take another test shot.

There were two interesting challenges here.

First, the deal toys were shiny, so I had to figure out how to light them in such a way that we could see their reflective nature but not hide the lettering on each deal toy with reflections from the light source. Having the strip light set up high achieved this and also provided the dramatic lighting the client desired.

Second, we wanted to feature the main deal toy in a large size and have the others taper off on each side to much smaller sizes. To achieve this, I used a very wide angle lens, set quite close (about 18 inches)  to central deal toy. It is a 12-24mm Sigma zoom lens, set here at 13mm. This is very wide, almost in the “fisheye” range, which causes a fair amount of distortion on the sides of the frame. The Lucites were bending sharply at the edges – not good! I straightened them all out in Photoshop so everything lined up vertically.

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Here’s the view from behind the camera. The sturdy tripod kept the image sharp. The little gizmo on top of the camera triggered the flash.

341 Studios, a marketing and graphic design firm based in Darien, Connecticut, did the website design for Carter Morse & Mathias. To match the image to the home page of the firm’s website, 341 Studios made some further refinements to the photograph. See how the final image looks on the firm’s website at Carter Morse & Mathias.

This was a challenging but fun learning experience – I’m now ready to shoot more deal toys!

Working both in the studio and on location, photographer Blake Robinson serves the Connecticut communities of Darien, New Canaan, Stamford, Norwalk, Westport and Greenwich.

“Individual, Indelible, Iconic Images”

 

Business Headshots

Recently I’ve been doing a flurry of headshots for businesses, non-profits and sole proprietors. Pictured above is Kent Whitaker, Managing Partner of Regent Street Capital. For each of the members of this firm, I did two images, one a bit more serious and the other smiling. Then we produced color and black and white versions of each image. This is Kent’s “smiley” image.

We shot these images in Regent Street’s Greenwich, Connecticut offices. I brought a lot of gear – cameras, lenses, strobelights, lightstands, umbrellas, etc. But perhaps the most helpful gear was my laptop computer. The camera was “tethered” to the computer, so that Kent and the other members of his firm could see the images right away on a big screen. We shot 20 or more pictures of each person, and then chose together the two pictures to be edited.

Here’s the black and white version of this same image:

Another recent client is the law firm, Ivey, Barnum & O’Mara. We did headshots of 13 attorneys and a variety of other images that will be used for magazine advertising as well as for the firm’s website.

All of these headshots were in color. Again, we aimed for one smiling and one a bit more serious. Here are two pictures we took of Andrea (“Andie”) Fraleigh, an attorney in the Greenwich office. Both of the images Andie chose showed smiles – this one fairly subtle, the other, shown at the end of the post, a bit more of an open smile.

Many thanks to Andie and Kent for allowing me to post these images. It was a great pleasure and privilege to work with each of you, as well as your colleagues. One of the true joys of my profession is making new friends.

Is it time for new headshots for your business? I hope you’ll give me a call!

Working both in the studio and on location, photographer Blake Robinson serves the Connecticut communities of Darien, New Canaan, Stamford, Norwalk, Westport and Greenwich.

 

 

 

 

 

 

Photographing a Tennis Legend

Last Friday, I photographed a charity event, for Circle of Care, a wonderful organization that provides support to families of children with cancer. HP Hood, the milk company, presented a check to Circle of Care. Hood’s spokesperson for the evening was Chris Evert, the tennis legend. Chris is pictured above with Liz Salguero, Founder and President of Circle of Care.

I had an opportunity to chat with Chris Evert for a half an hour or so before the event. She’s a wonderful person and took a genuine interest in Circle of Care and the stories of the people who started the organization and those they care for now.  And, she was very patient with me as I photographed her with various guests at the event, always willing to pose for one more shot.

After the event, I looked up a few of the highlights of Chris Evert’s tennis career. She won 157 singles tournaments, including 18 Grand Slams. Her career wins/losses record of 1309-136, a winning percentage of 90%, is the highest of any man or woman in the open era. Whew!

Here are a couple of other images from the evening.

Working both in the studio and on location, photographer Blake Robinson serves the Connecticut communities of Darien, New Canaan, Stamford, Norwalk, Westport and Greenwich.

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